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| In December 2008, Drummond Public Relations was hired to create and manage a public relations/social media marketing campaign to announce the launch of the website iCaughtSanta.com. | ||||||
| Here is an overview of what we did: | ||||||
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Media Releases |
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Drummond PR distributed traditional press releases in English and Spanish, and an electronic press kit (EPK) featuring embedded video and high-resolution photos; the EPK has been viewed more than 99,500 times in over 32 countries. |
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| Traditional Release | Electronic Release | |||||
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Traditional Advertising |
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| Billboards were purchased in high-traffic locations across Texas and a 30-second television commercial was created; the spot aired more than 1,000 times in the days leading up to Christmas. | ||||||
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Media Coverage |
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| Drummond PR secured television news coverage, radio interviews, blog posts and substantial ink in traditional print media; including profiles in The Houston Business Journal and various community papers. | ||||||
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Social Media |
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| In addition to purchasing Google AdWords, creating a Flickr customer photo gallery and posting promotional videos to YouTube, DPR established iCaughtSanta.com on popular Blogs and social media sites like Facebook and MySpace. | ||||||
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