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| The best way to describe the difference between advertising and public relations is that you “pay for advertising and you pray for PR!” How very true.
And these days, you should also pray that your PR firm understands the invaluable resource that is … Internet Marketing! We do. |
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| Drummond Public Relations (DPR) is a Houston-based firm specializing in convergence marketing. We leverage our knowledge of, and connections within, traditional media to complement our Online Marketing campaigns.
It has been said that customers tell an average of three people about a product they like, but eleven people about a product they don’t like; that’s word-of-mouth. Viral marketing is word-of-mouth times a hundred, a thousand, a million; and it all happens in an instant… Online. DPR can help you create that viral marketing ‘buzz’. |
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Modern social marketing targets existing social media sites (MySpace, Facebook, Twitter, etc.) social bookmarking sites (Delicious, Furl, Squidoo, etc.) and social shopping sites (Crowdstorm, Kaboodle, Plista, etc.) to generate positive, pervasive exposure for your product. Strategic, content-driven posts to these sites and dozens of key blogs can increase your ‘buzz’ on the Web. Among other things, that ‘buzz’ manifests itself in the form of higher placement in searches. At DPR, we look forward to positioning you properly in the marketplace. |
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Welcome to the PR Revolution!
May 23, 2009
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